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Quicklets: Your Reading Sidekick!
ABOUT THE BOOK
Surrounded by books, sketches, fabrics, webbing, plastic hardware, notions, tools, and my sewing machine, I open Stephen Key's One Simple Idea. Within a few hours, I understand more about licensing and product development than I gained over months of previous research.
One Simple Idea does not contain legends of one-hit-wonders; Stephen Key seems to sit in the chair next to me offering decades of experience, methods, and priorities that help me assess products, research markets, understand the provisional patent process, and leverage my ideas into licensing agreements.
The day I finished the book, I met with two friends that have significant marketing experience, pitched eight ideas, showed three prototypes, received a great reception, and decided to immediately implement Stephen's process and enter the marketplace. I'm sure there will be great days and bumpy moments ahead; however, I now have gaps filled in several areas left from my previous research and understand the things I need to continue to learn.
One Simple Idea offers many ideas I will use today, this month, and all year to license and manufacture my products. In our roles as employee, parent, friend and family members, time we spend on developing a process to market needs to offer a significant return. One Simple Idea helped me to determine whether manufacturing or licensing are my best option, how I can realistically approach the provisional patent process, what analysis I should take toward pricing, when to pitch to a licensee -- and many other practical product development nuances that will greatly benefit my approach.
Reading One Simple Idea is one day well spent!
MEET THE AUTHOR
Kelly Cooper is currently bringing six cooking-related products to market as well as the cookbook Cookies for Grown-Ups (Red Rock Press). Her day jobs include coding for Zen Entertainment and teaching Web Development at West Valley College. She enjoys reading and writing on ideas, technology, philosophy, sociology, and business. Kelly's contact info: http://www.linkedin.com/in/kelly2ds
EXCERPT FROM THE BOOK
Description: You decide to have a sandwich. The last of the mustard won't come out of the squeeze bottle. The “deli-fresh” plastic box of lunch meat will not open without scissors or a sharp knife. The resealable cheese doesn't reseal without a surgeon-like focus on lining up the grooved plastic. The wire twist tie keeping the bread fresh is tangled somehow and untwisting clockwise or counterclockwise produces the same result, you're no closer to grabbing the bread, much less to eating a sandwich!
Stephen Key sees opportunity in products ready for updating and the possibility in licensing your solutions from the every day simple hiccups such as making a sandwich to the complex or significant such as his own award-winning Spinformation labels. One Simple Idea traverses idea creation, assessment, protection, pitch, and advises on submitting your ideas to potential licensees as well as bringing your products to market. The book is fun to read and offers significant paths and processes to your product development career.
Buy a copy to keep reading!
CHAPTER OUTLINE
Quicklet: Stephen Key’s One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work
+ New Inventions: Create, Innovate, Patent, License, and Market your Ideas
+ Stephen Key: One Cool Dude
+ About One Simple Idea
+ Overall Summary
+ ...and much more
- Sales Rank: #1977140 in eBooks
- Published on: 2012-02-10
- Released on: 2012-02-10
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
Moving Forward With Your Idea
By dwgodby
Author Kelly Cooper gives us a brief but eye opening awareness of the brilliance of Stephen Key and his brilliant ideals.
For the individual or group that is ready to bring their ideal forth to be revealed this book will be a great time saving resource.
This book explores if the ideal of someone would be marketable and worthwhile of moving forward. How to negotiate contracts,
proposals, royalties, etc... are discussed within this book. A person's ideal is their most valuable resource. With this one ideal, it
could springboard a person into a wealth of opportunity.
There are additional resources within this material that the reader would find helpful.
I received this book from [...]for my honest review.
5 of 5 stars
0 of 0 people found the following review helpful.
What a sham!! Do not buy!!
By cat
This is in no way a useful summary. I do not write reviews but this book was such a waste of time (luckily it didn't even take 15 minutes to read from cover to cover) that I felt it necessary to save readers from wasting 3 dollars. Read the back summary of the actual book, you'll benefit just as much. What a joke.
0 of 0 people found the following review helpful.
High priced for just opinion material
By Teresa N.
Not too impressed . She did site sources very well but her book should more accurately described as an opinion piece not a quickly.
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